The Business Tune-Up: A Building Block for Increasing Consulting Revenues (635)

General Description:

This workshop will equip attendees to begin providing a valuable and profitable add-on service called the Business Tune-Up -- a powerful way of evaluating a business' current strength and health. This course will expose the participant to the seven key numbers that drive a business (only two of which are accounting related) and the eight Ps that drive workable strategies to help the business grow. Attendees will quickly achieve competency in conducting these evaluations for any business regardless of its size, maturity, or financial strength.

Learning Objectives:

After completing this course the participant will be able to:

• List the seven key numbers that drive revenue and profits, and use them to evaluate a company's current trajectory and help business owners set and achieve realistic goals for sales and profit.
• Identify the eight pillars that support every successful business, and use them to create specific strategies that align with the client's goals and objectives.
• Explain in detail the steps involved in a Business Tune-Up.
• Ask clients the "Wall Street questions" that are most relevant, and get accurate, actionable answers.
• Create a marketing plan to market, present, and sell this new service to new and existing clients.
• Analyze the data revealed in the Business Tune-Up and present it to the client in a usable format that encourages action.
• Create the need for additional services by using insights revealed in the Business Tune-Up.
• Use time-proven templates, scripts, and sales materials to promote the Business Tune-Up and additional services.

Instructors:

Jeffrey K. Prager, CPA, is founder and CEO of Backroom Management Services in Denver, which he created to help businesses grow through effective cash flow management. He is the former CEO/CFO and owner of several successful multi-million-dollar companies, including Ashworth Golf Clothing and Strauss Homes, and has taught managerial economics at the University of Colorado at Denver. He is the author of Financial Forecasting in Excel, Managing Your Business with 7 Key Numbers, and The Peddler’s Son.

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